52% (about 23 million) of US Hispanics are online. By 2012 this number is expected to reach 30 million.

71% of online US Hispanics use social networking sites

35% of online US Hispanics are under the age of 24

The median age of US Hispanics is 27.4, compared with 37.9 overall, 40.8 for Caucasians, 35.4 for Asians and 31.1 for African Americans. 63% of Hispanics are under the age of 35, while 34% are under the age of 18

32% of Spanish-dominant U.S. Hispanic adults are online. This is why many leading brands have invested in creating Spanish versions of their websites

Hispanics are increasingly financially successful with a median income of $40,000 (with 34% of online U.S. Hispanic households earning more than $60,000)

U.S. Hispanic purchasing power surged to nearly $870 billion in 2008 and is projected to reach as much as $1.3 trillion by 2015

Latin America has seen growth in Internet penetration of about 900% in the last 8 years

Latin America’s Internet population is currently over 159 million users

Latin Americans spend the most time online compared to other worldwide regions

42% of Hispanics older than 50 research products online prior to purchase, compared with 38% of all U.S. respondents of the same age

Advertising expenditure in Latin America increased by 7.2% in 2006, indicating higher growth than North America, Western Europe and Asia-Pacific

Hispanics are connecting twice as fast as the general market (14% growth vs. 7%)

Hispanics are early adopters of mobile technology with 31 million mobile users. By age 15 over 60% have a mobile phone and by age 17 it rises to almost 80%

Hispanics are increasing use of online shopping with 53% of the market making an online purchase at least once a month

Roughly half of the Hispanics online prefer Spanish language access regardless of age and 40% of younger Hispanics (age 18-34) enjoy Spanish content. When provided with copy in both Spanish and English, many readers read both forms of copy