NEW YORK (AdAge.com) -- Ask most major marketers what their primary concerns are today, and you'll inevitably get back responses such as digital, cause marketing and multicultural marketing. But those three areas are far from mutually exclusive as the world becomes increasingly blended.

The generation that never died

A person once told me that lead generation is forever.  They were right.  One thing that can always be counted on is that companies need leads.  Not just mortgage and debt, but any company from investment bankers to vending machine suppliers.  You need leads too.